In 2013, the annual revenue of China’s film market has reached $3.4 billion. The fast growing number of screens is one of the reasons. 5,077 screens have been built in 2013 alone: almost 14 new screens were built per day. Assorted film marketing marvels is another factor. Marketers use their ingenuity to help build one box office wonder after another. In 2013, spending on film marketing is estimated to reach $45 million in China. Producer Zhang Weiping, whom director Zhang […]

Categories: film market, industry, report • Tags: Ang Lee, black coal thin ice, marketing, NING Hao, O2O, Zhang Yimou